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Compliance review, powered by AI

AI Partners for
Compliance Teams.

Connor uses AI to review financial promotions, conversations and other content against your rules. Find issues faster, collaborate on changes and keep the evidence behind every decision.

Financial Promotions Review financial promotions
with AI.

Give marketing clear feedback. Keep the creative, discussion and approval history together.

n↗NorthSponsored
Woman looking out over the coastA little more today.
A different tomorrow.Capital at risk.
north / investingExplore your tomorrow ↗
Files & social postsYouTubeInstagramTikTokLinkedInXAI Monitoring Monitor AI usage
across your teams.

Find messages that trigger your rules, identify the user and record the review outcome.

ClaudeClaude
AL

Summarise these notes on Project Alder’s unannounced acquisition.

Restricted informationInternal policy · Review needed
High
Reply to Claude…
AI tools & custom sourcesClaudeOpenAIGemini — via custom source
The compliance gap

AI scales content.
Manual review falls behind.

AI accelerates how much content teams produce. Every promotion, message and document still needs the right checks, however it was created. The work grows faster than manual review can keep up.

01 / MORE CONTENTAI multiplies what’s created.

Promotions · Messages · Documents · Video

02 / MORE CHECKSEach piece needs more checks.

Regulations · Sector rules · Internal policies

THE REVIEW BURDENMore work than
manual review can cover.
The shaded gap is work that manual review cannot cover.

Every unchecked promotion or message is another place for a risk to go unseen.

Regulations & rulebooks

Start with the obligations.
Make the checks specific.

Bring regulatory requirements and internal policies into the review. Use curated rulebooks as a starting point, then tailor the checks to your products, customers and sources.

Investment promotionsSource ↗

FCA COBS

COBS 4.2.1R

Does the claim give a fair, clear and balanced picture?

Review potentially misleading claims and the way benefits and risks are presented.

Consumer understandingSource ↗

Consumer Duty

PRIN 2A.5

Can the customer understand what is being offered?

Identify communications that need closer review for clarity and customer understanding.

Consumer creditSource ↗

FCA CONC

CONC 3

Are rates and credit claims presented appropriately?

Review rate claims, representative information and the context of credit promotions.

Affiliates & influencersSource ↗

Social-media guidance

FCA FG24/1

Does the promotion work in the format people see?

Review social creative, the balance of benefits and risks, and affiliate communications.

AI use casesSource ↗

EU AI Act

Article 5 · Annex IIIArticle 5 ↗

Does this AI use need a closer assessment?

Surface signals associated with prohibited practices or potentially high-risk uses for contextual review.

Personal informationSource ↗

UK GDPR

Article 5

Is personal information being used appropriately?

Flag potentially sensitive information in connected messages for review against your handling policies.

Examples of requirements to build checks around. Applicability depends on the product, activity and jurisdiction. Rulebook findings support review; they do not establish compliance with an entire regulation.

Discuss your rulebook
The shared engine

Apply your rules.
Wherever the work happens.

Apply consistent checks across promotions, AI messages and connected data. See the source, matched rule and explanation together, so you can assess the issue without reconstructing the context.

01 Bring your sources

02 Apply your rulebooks

connorCurated rulebooks + custom rules
Consumer Duty & promotions4 rules
Inside information2 rules
Personal data7 rules
EU AI Act2 rules
MATCHED RULEAbsolute claim about a regulated product

03 Review the finding

north-campaign.jpgHigh severity
North investment promotion beside the coastnorth ↗INVESTING FOR TOMORROWGuaranteed growth.
Zero risk.1Alex, reviewer Check this claimCapital at risk.
1

An unsupported guarantee

Review the promise of growth without risk against the supporting evidence.

Different sources. The same path from a rule to a reviewable finding.
From review to publication

Give review time
to the decisions that need it.

Expand checks across the work coming in. Spend less time locating issues and chasing context, while marketing gets specific feedback to move the next version towards approval.

Compliance & risk

Review the exceptions.
Keep the evidence.

Know which rule triggered a finding and why. Prioritise what needs attention, record the decision and keep the evidence ready for an audit.

Unsupported claim
“Guaranteed growth. Zero risk.”
FCA COBS 4.2.1R · Review required
Marketing & creative

Know what to change.
Get the campaign ready.

Get clear changes to make before publication. Resolve comments on the creative, submit the revised version and see what has been approved.

Make the risk warning clearer.Comment pinned to the creative

Updated. Ready for review.New version attached

Affiliates & influencers

Review partner content.
Follow what goes live.

Review submitted posts and videos against your rules. Watch supported channels for new content, then choose which posts to scan.

YouTube

New partner videoReady to scan

Partner page changedRescan updated content

Channel monitoring: websites, YouTube, Vimeo, Reddit and X. X requires a connection. Social-post review and ongoing channel monitoring have different coverage.

Explore Financial Promotions
Services

Put your policies into practice.
With help where you need it.

Get compliance support and executive reporting. Discover useful AI applications, equip your team and build custom capabilities for your workflows.

Explore services
From the blog

Read beyond the finding.

All articles ↗
Compliance · Financial Promotions · 10 September 2026

Financial promotions fines: what fails before the penalty

Unauthorised promotions and misleading claims create different risks. What recent FCA action tells us about the checks that need to happen before publication.

Read article ↗Compliance · Financial Promotions · 10 September 2026

The FCA is looking beyond the financial promotion sign-off

A signed approval is only part of the evidence. Examine the claim, the audience and customer understanding before treating a campaign as ready to publish.

Read article ↗Compliance · Financial Promotions · 10 September 2026

Affiliate promotions need oversight after approval

An approved script can change in a caption, edit or repost. Keep affiliate and influencer promotions connected to the version you reviewed and a named owner.

Read article ↗
Questions, answered

Know what to expect.

What does Connor review?

Connor checks financial promotions, AI conversations and content from connected data sources against regulatory rulebooks and your own policies. Findings link the issue to its source and matched rule, so a person can review it and record a decision.

Does content have to be generated by AI?

No. Connor can review content written by people or generated with AI. The rules apply to the content being checked, regardless of how it was created.

How do Financial Promotions and AI Monitoring differ?

Financial Promotions reviews adverts, files and social posts. AI Monitoring checks available conversations from connected AI providers. Both use rulebooks and a review process to turn potential issues into findings you can act on.

See Connor in action

Bring your content.
See the review.

A promotion, a conversation or your own data. See how Connor applies your rules, surfaces findings and keeps the decision in view.

Book a demo Your content. Your rules. A clear next step.
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